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text: Matt Alt Additional research information: Koji Igarashi Updated: 06.20.01 They just don't make 'em like they used to.
One of the founding fathers of the Japanese character toy scene as we know
it, the late, great Bullmark is the kind of toy company collectors talk
about in hushed and reverential tones. Although their name is synonymous with
big-ticket Godzilla and Ultraman vinyl figures guaranteed to drain a collector's
bank account faster than a trip to the local Mercedes dealership, Bullmark
also happened to create one of the most under-appreciated lineup of diecasts
ever to pop out of a toy-factory - the Zinclon Series.
Zinclon pieces have a certain working-class charm that sets them apart from slick,
ultra-engineered Takatoku and Popy toys. Many of them are rough-hewn, full of
exposed bolts, unpainted metal, and sharp, boxy edges. Nearly all feature an
unbelievably large diecast content and a heft that was unmatched even in the
golden age of zinc alloy toy-making. These suckers are SERIOUSLY, lust-inducingly heavy.
Bullmark made up for their lack of lucrative licenses by packing their
diecasts full of intricate gimmicks -- spring-powered whirling blades o'
destruction, flying plastic discs-of-death, dial-actuated missile launchers,
and elaborate combination schemes. In fact, it's hard to believe that some
of their pieces were ever intended as toys for children. The deluxe Diapolon
robots feature hidden blades with sharp points and, being almost entirely
made of solid metal, are heavy enough to cause a skull-fracture if thrown
during a moment of childhood pique. Talk about "super robots". . . .
Bullmark marketed their
diecasts under several names, including "Zinclon",
"Z-Gokin," "Bullpet,"
and "Zinclon Junior," and occasionally even used several
different logos on the same box. Although the Zinclon diecasts don't seem to
be part of any larger hierarchy, some of the
Bullpet toys feature their own numbering system (BP-01, BP-02, etc.)
A handful of the Bullmark diecasts were also sold in America in English-language
boxes. So far, an English-boxed "mid-sized" Mekanda Robo and a Godzilla diecast
have been confirmed, but there may be others as well.
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